5-Day Sustain Me Immersive Event with Barbara O’Neill

Sustain Me 2025

The Sustain Me 5-Day Immersive Event was created to unite social media influencers, educators, and attendees around one shared mission—holistic wellness and natural health education. This inaugural event, produced by Shalom Temple Journey and Nomadic Wonders, featured internationally renowned speaker Barbara O’Neill, alongside 15 other thought leaders and wellness practitioners. Attendees experienced five days of in-person sessions, workshops, and community-driven learning focused on holistic living, nutrition, and self-healing. Beyond education, the event supported a greater cause: generating donations for Hurricane Helene Relief Efforts.

Objectives

• Build awareness for Shalom Temple Journey and its mission
• Unite online wellness influencers with their audiences in person
• Create a professional multi-day event experience blending education, community, and natural wellness
• Raise donations for relief efforts and nonprofit operations
• Establish Sustain Me as an annual signature wellness conference in North Carolina

Our Role

Acting as Creative Director and Event Marketing Lead, we managed all creative and operational aspects from early planning to post-event content delivery:

• Creative direction and branding
• Website and ticketing page design Event layout, staging, and AV coordination
• Social media marketing and Meta Ad campaigns
• Photography and videography coverage throughout all five days
• Post-event highlight reels and recap content
• Coordination with Barbara O’Neill’s team and Shalom Temple Journey’s leadership

The project was executed under Liquidcanvas Studios, overseeing creative production, visual storytelling, and event marketing strategy.

Design & Development

The marketing strategy was built to drive visibility across multiple digital and local channels while maintaining the clean, organic aesthetic that defines Shalom Temple Journey’s brand.

Creative Deliverables Included:

• Website landing page and ticketing portal
• Promotional videos and social graphics
• Meta Ads and Instagram campaigns
• Eventbrite webinar series introducing speakers
• Tryon Equestrian Center digital billboards
• Local TV commercials and community outreach

Special Campaigns:

• Early Bird ticket promotion
• Premium Dinner with Barbara O’Neill
• 50/50 giveaways during the event
• Influencer collaborations and podcast interviews
• Social media exchange program—free entry for health influencers who promoted the event and were approved prior to the advertised deadline

Results & Outcomes

• Attendance: 650–700 attendees per day
• Vendors: 42 vendor booths throughout the event
• Speakers: 16 featured speakers and facilitators
• Revenue: Grossed six figures across 5 days
• Impact: Donations contributed to Hurricane Helene Relief and Shalom Temple Journey’s 501(c)(3) startup fund

Attendees reported high satisfaction, strong engagement, and deep appreciation for meeting their favorite online educators in person. Vendors sold out of inventory mid-week, requiring restocks. Several speakers announced collaborations and product launches as a direct result of the event.

Despite the impact of nearby wildfires, which temporarily diverted local press coverage, the event maintained full safety compliance and continued as scheduled, supported by proactive attendee communications and live updates.

Challenges & Solutions

Challenge: Wildfires in the surrounding Tryon area caused safety concerns and reduced last-minute walk-in ticket sales.

Solution: Issued real-time attendee updates via email, phone, and social media; coordinated messaging with local news outlets to confirm the venue’s safety; and provided refunds to concerned ticket holders. This transparent approach built trust and maintained strong goodwill across the community.

Brand & Experience

The creative direction captured the essence of Sustain Me, grounded, natural, and community-focused. Visual elements incorporated earthy tones, herbs, and clean whitespace inspired by Barbara O’Neill’s book “Sustain Me”. The design aesthetic encouraged a sense of belonging, inviting attendees to explore natural healing and connect directly with holistic educators. The photography and video content documented key moments throughout the week with speaker sessions, audience interactions, vendor showcases, and wellness demonstrations culminating in post-event highlight reels and recap assets used for ongoing digital promotion and sponsorship outreach.

Long-Term Impact

The Sustain Me event forged lasting partnerships between Shalom Temple Journey, Nomadic Wonders, and participating speakers and vendors. New collaborations emerged, and early planning is underway for a 2026 Sustain Me event, which will focus on smaller group workshops and hands-on experiences to deepen participant learning. The recorded sessions were edited into a subscription-based video platform to extend access to attendees and supporters worldwide, further expanding the nonprofit’s reach and impact. The Result Sustain Me established a new standard for immersive holistic health events in North Carolina. It combined education, community, and philanthropy into one unified experience backed by professional creative direction, strategic marketing, and on-site storytelling.

Explore More

Liquidcanvas Studios continues to partner with mission-driven organizations to design immersive events that inspire and engage communities. Contact us to learn more and discuss your next event experience.

Sustain Me 5-Day Immersive Event Sample Gallery

Explore the event photo gallery for a glimpse into Sustain Me NC 2025. See highlights from speaker sessions, workshops, and community moments captured throughout the five-day event.